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Bobby HernandezBH RoofingBH Roofing Heros2024AntCamp CereationsAnthony CampneyShare

Bobby Hernandez initially came to me wanting to reboot his company logo. His big vision was of himself as a luchador-inspired superhero, potentially with a shield to represent protecting the roofs – and thereby the homes – of his clients.

As counterintuitive as it might seem, my response to this was that the logo he had – a very modern and clean graphic around his initials with vague shape suggestions of roof shapes and lines – did not itself need upgrading, but rather I could build his character using the colors and pattern ideas present in the logo he already had. This would allow Bobby to continue using the marketing and brand materials he already had while carrying those elements into something new and exciting.

Bobby was game and very open-minded, maintaining an active dialogue with me all the way through sketching concepts and trying out different versions of various costume elements. The shield was a big non-negotiable focus of Bobby’s vision, and it occured to me that Bobby’s existing logo fit very well into a classic medieval knight shield shape. Once I was able to sketch it out and present it to Bobby, he was onboard.

From there, the use of Bobby’s Roof Hero has only grown, and he periodically revisits the character with me for holiday-themed upgrades and new marketing images to spread the branding magic. 

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I’m a San Antonio-based digital artist specializing in graphic design, comics, and branding, helping bring creative visions to life.

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Anthony Michael Campney

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